Because you didn’t walk into that coffee shop for coffee. This is a remix not of one of our own juices, but rather, the rest of the market’s. None of the pound cakes available were doing it for us. “Not enough frosting” we’d say, or “not enough cake,” or “too much lemon.” Ours has lots of cake, lots of frosting and the right amount of lemon. The only difference between ours and that nationally recognized coffee chain’s is that we don’t use a pound each of butter, sugar, eggs, and flour. Rather, we make it in a lab, where we can do that whole “guilt-free” thing.